Vintage Harley Davidson Mount It And Ride

This vintage Harley-Davidson “Mount It And Ride” t-shirt is a bold example of the brand’s marketing that often intertwined the thrill of riding with a more suggestive, edgy aesthetic. The front graphic, featuring three women in a style reminiscent of pin-up art or alternative culture, along with the “Mount It And Ride” slogan, clearly appeals to a specific segment of the Harley-Davidson demographic that embraces a rebellious and liberated lifestyle. The back, however, grounds the shirt in a specific location: “Bluegrass Harley-Davidson, Louisville, KY,” indicating it was likely sold at this dealership. This combination highlights how even with more provocative designs, Harley-Davidson merchandise often serves as a souvenir or statement piece connecting riders to specific communities and their shared passion for the open road.

Size 77x55cm
Condition 9.5/10